Learn to Love Wine

The Flavour Tree

If you are interested in a bespoke private or corporate wine tasting that teaches you and your guests more about wine in a relaxed and entertaining way then look no further! Tastings are tailored to every client's specific requirements and can also feature my unique Wine Flavour Tree for something a bit different.

CORPORATE WINE EVENTS

Either in-house to reward your team or for your clients, these entertaining yet informative events are a perfect way to foster team-building, enhance relationships, launch a product or entertain journalists with an evening of fun and wine tasting!

LEARN MORE

PRIVATE WINE TASTINGS

For those who would like to learn more about wine, either by themselves, with a partner or a group of friends or colleagues. A private wine tasting (lunch, afternoon or evening) is also fantastic for a special occasion.

LEARN MORE

TRADE CONSULTANCY

I currently consult for a number of different clients and my work broadly includes wine judging, hosting wine events for consumers on behalf of trade clients as well as advising clients on their range.

LEARN MORE

IN VINO VERITAS

For a wine tasting with a twist, Taste Psychologist Greg Tucker and myself can host an event based entirely around taste; what we like, why we like it and what our choices reveal about us! All sensory stimuli create a paired emotional response and it is these emotions that define the experience delivered. So how do we learn to understand which wine types and styles maximise our enjoyment but also our ability to influence others? What does your wine choice reveal about you – and if you don’t know – then perhaps you should find out!

senses
LEARN MORE

Client Portfolio

Ready to get started?

Get in touch to chat about your wine tasting event!

Call The Mistress of Wine now on 07766 022167

or send an email to sam@themistressofwine.com

In the mood for something slightly different?

Your wine tasting event event will start with Greg exploring and explaining the choices that we make in food and drink, what these mean, how we learn the messages from a young age and what social, cultural and life experiences are gleaned from these selections — we truly are what we eat (and drink)!

Sam and Greg will then explore the complexities, delights and mysteries of wine and reveal how you can choose wine to please yourself and influence others, bringing wine tasting into a whole new dimension as it allows you to understand how your preferences have formed, what it discloses about your personality and what the choices of others shows about their mood and mind set too.

An Introduction to Greg Tucker, Taste Psychologist at The Marketing Clinic

Read about Greg  

Greg Tucker

Taste Psychologist at The Marketing Clinic

During an extensive and successful career in the branded food and drink arena, Greg came into contact with The Marketing Clinic when he asked them to help him research a new concept and approach he had. Their thinking on the subject was so aligned that Greg was ultimately asked to take over and head up the business, which he did, continuing to pioneer new approaches in the field of the psychology of taste.

His work at The Marketing Clinic looks to define the ‘Consumption Experience’ both emotionally as well as physiologically and to show the connections. Recently further tools and unique questioning techniques have been developed which have enhanced his ability to unlock commercial insights into consumer behavior. In the last 12 months alone Greg’s work has taken him across Europe and into to the USA, India and China with a client list described recently as ‘Simply The Bluest of Blue Chips in all categories of Food and Drink’.

 Go back to intro

Corporate Champagne & Wine Events

From conferences to parties, a wine tasting is incredibly flexible and a unique, completely bespoke evening can be crafted that is fit for any occasion or event and that can cover a wide range of budgets and formats. Tastings can be run with lively competitions to include games and quizzes, or as an interactive ‘safari’ wine tasting which is great for networking and mingling while smaller groups might prefer a cosier sit-down tasting; whatever the situation demands.

Get in touch now:

PRIVATE WINE TASTINGS

If you are interested in a bespoke private wine tasting event that teaches you and your guests more about wine in a relaxed and entertaining way then look no further! Tastings are tailored to every client’s specific requirements and can also feature my unique Wine Flavour Tree for something a bit different.

Let’s talk

Get in touch now:

Trade Consultancy

If you would like to learn more about how I can bring my skills and experience to your company, or act in an advisory capacity for all things vinous, then please get in touch to discuss your ideas!